Gander Mountain总裁兼首席执行官Mark Baker表示，“正如我们预计的，第一季度的销售额是最少的。在经济方面我们感到有些压力。但是，自从2007年年底以来，情况有所好转，第一季度的收入正如我们以前所预计的一样。我们已经开了新店并完成了2008年的开店计划，我们的重点是南部的专卖店。关于2008年**度，我们希望Overto的收入达到高峰。为了改善2008年财政状况，我们采取了一系列措施：节省成本，提高直接营销和减少开设新店等。”
2008年，Gander Mountain在佛罗里达州的Palm Beach Gardens和Ocala，弗吉尼亚州的Roanoke，Eau Claire和麦迪逊开店。目前在美国23个州开设115家Gander Mountain专卖店。
原文：Gander Mountain Loses $24.4 Million in Q1
SportsOneSource Media Posted: 6/3/2008
Gander Mountain Co. reported sales climbed 18.2% to $207.7 million for the first quarter ended May 3, 2008. Comps decreased 6.7% in the first quarter. The 2008 period includes $19.7 million in direct marketing revenue due to the acquisition of Overton's in December 2007. Net loss for the first quarter was $24.4 million, or $1.02 per share, compared to a net loss of $22.8 million, or $1.14 per share, in the first quarter of fiscal 2007.
"As anticipated, first quarter results in our seasonally-smallest quarter reflect continuing economic pressure, both in the broad economy and particularly with the purchase of discretionary items. Overall, conditions eased in the first quarter of 2008 from late 2007 and our results were in line with our expectations," said Mark Baker, president and CEO.
"We have taken a conservative approach to new store openings. We have completed our 2008 opening program while increASIng our emphasis on southern stores," said Baker. "In the second quarter of fiscal 2008, we expect to benefit from the positive impact of Overton's peak marine business. The combination of cost-saving initiatives, growth in direct marketing, fewer store openings and other strategic sales initiatives will position Gander Mountain for improved performance in fiscal 2008."
Gross profit increased 24.1% to $42.0 million for the first quarter. As a percent of sales, gross profit increased 96 basis points to 20.2%, due primarily to improvement in business mix relating to higher margin direct sales. Selling, general and administrative expenses (SG&A) for the first quarter increased 14.1% to $59.0 million, driven by operational expenses related to Overton's. As a% of sales, SG&A decreased 100 basis points to 28.4% due to expense control.
Gander Mountain has completed its 2008 new store opening program by opening stores in Palm Beach Gardens and Ocala, Florida and Roanoke, Virginia. The company also opened stores in Eau Claire and Madison, Wisconsin replacing smaller older stores and incurred related store closing costs of $776,000 for the quarter. There are currently 115 Gander Mountain outdoor lifestyle stores in 23 states.